"From Humble Beginnings: The Arabiana Story - How a small idea turned into a global brand"
It all began with a simple idea: to make the everyday essential surahs and duas easily accessible to everyone. My mum, a devout Muslim and frequent traveller to Mecca, was tired of carrying 10 separate kitaabs every time she went for umrah. For my wedding, she decided to print 50 copies of her own compilation of these surahs and duas and hand them out as gifts. But little did we know that this small act of kindness would lead to something much bigger.
"Growing the Business: From Kitaab to a Global Brand"
Because the print quantity was small, it costed a lot to print. Once our close family members and friends saw the Kitaab, they literally went crazy and insisted that my mum print more so that they could purchase these. My mum decided to have more printed but my dad and I suggested that she print a bigger, cost efficient, volume making it affordable to all and we suggested selling them online. My mum was ecstatic with the idea as she felt that every time someone recited from the Kitaab, our family would also receive the reward. And so, on 9 February 2021, we started our Instagram and website pages and, I was given the difficult task of choosing a name.
"The Meaning Behind the Name: Arabiana"
Choosing a name for our business was a heartfelt decision for my family and I. My mother, who deeply loves her first grandchild, insisted that we name the business after her. But as a family, we didn't want her name all over social media. So, after much deliberation and brainstorming, we landed on the perfect solution - Arabiana. The name was inspired by the reason my mother compiled the book in the first place - for her visits to the holy land of Arabia. It also paid tribute to my daughter's initials, making it a perfect blend of sentimental and meaningful. So basically, the name Arabiana is a combination of "Arabia" and my daughter's name initials. This name represents the source of inspiration for the kitaab and the love for my family.
"Expanding our Reach: From a Small Idea to a Global Brand"
Arabiana encapsulated the essence of our business - providing products that are rooted in tradition, yet contemporary and relatable for our customers all over the world. Back to the 9 February, We sold a copy immediately after posting on Instagram, which surprised us, but nothing could prepare us for what happened next. We ended up selling 25,000 copies in the first year. As we began to grow and expand our business, we quickly realized that our customers were buying our "Selected Surahs and Duas" not just for themselves, but as gifts for a variety of occasions. The most common use we found was for those going on the holy pilgrimage of Umrah and Haj, where carrying a small, compact and easy to read compilation of essential surahs and duas was a must-have. But the uses for our "Selected Surahs and Duas" didn't stop there. They were also being bought as gifts for Esaale Sawaab, the Islamic practice of giving away good deeds in the form of charity or other acts of kindness in order to benefit the deceased. Our customers were also buying them as wedding favors, baby favors, teacher gifts, and even as gifts for Jalsas, Khatam al Quran functions, Eid, Ramadan and Ashura.
"Islamic Gifting: A Growing Niche in Our Business"
The versatility of our "Selected Surahs and Duas" made it a perfect gift for any Muslim, and it quickly became a staple item for Islamic gifting. Its compact size, beautiful designs, and essential content made it a must-have for any Muslim household. As we continue to grow, we strive to provide products that not only serve a purpose, but also bring joy and blessings to those who use them. The demand for our "Selected Surahs and Duas" was so high that customers began requesting other products to match the covers of the kitaab. They requested Quran, 41 Yaseens, and gift boxes all to match the design of the "Selected Surahs and Duas". As the demand for our products continued to grow, we expanded our product line to include matching Musallahs, Tasbeehs, Burkas and other Islamic gifting items. We also added more languages and designs to cater to the diverse needs of our customers.
"Building a Global Community: Serving Customers Worldwide and Expanding our Reach"
As our product line expanded, so did our reach. In less than 2 years, Arabiana has become a household name and we have supplied our products to Africa, Asia, Europe, North America and Australia. Our customers have been able to find the perfect Islamic gift for any occasion, whether it be for a loved one going on Hajj, or for a new baby, or even for a teacher or a friend. The versatility of our products and the quality of our designs have made Arabiana a go-to destination for Islamic gifting.
"The Power of a Simple Idea"
The success of Arabiana is a testament to the power of a simple idea, executed with passion and dedication. But more importantly, it is a reminder of the importance of making Islamic practices and teachings accessible to everyone. That's why we strive to provide products that not only serve a purpose, but also bring joy and blessings to those who use them. We are grateful for the support of our customers and we will continue to work hard to provide you with the best quality Islamic products. Thank you for being a part of the Arabiana story.
"Arabiana – Gifts that Keep Giving"
At Arabiana, we understand the importance of giving gifts that have a deeper meaning and purpose. Our products are not just physical items, they are a way for our customers to connect with their faith and to share it with others. Every time someone uses a product from Arabiana, they are not only gaining the rewards for themselves, but also for the person the gift is intended for and for the person who gave the gift. This is the true essence of Islamic gifting and it is something that we at Arabiana are proud to be a part of.
"Shop with Confidence: Quality Products and Exceptional Customer Service"
At Arabiana, we take pride in the quality of our products and the level of customer service we provide. We understand the importance of these products in the lives of our customers and we are committed to ensuring that every product we offer is of the highest quality. Our customer service team is always available to answer any questions you may have and to assist you in any way possible. Whether you're looking for a specific item or need help with an order, we're here to help. Our goal is to make your shopping experience as seamless and enjoyable as possible. We understand that buying Islamic products can be a personal and emotional experience, that's why we take the time to understand your needs and preferences. With Arabiana, you can shop with confidence, knowing that you're getting the best products and service.
"Committed to Social Responsibility"
At Arabiana, we believe that being a responsible business means giving back to the community. That's why we are committed to using our business to make a positive impact on the world. We support various charitable organizations and causes, both locally and globally. Our goal is to help those in need and to make a difference in the lives of people. We believe that by doing our part, we can help create a better world for everyone.
"Join the Arabiana Family"
At Arabiana, we believe that every product we offer should be a reflection of our commitment to providing access to the teachings and practices of Islam to all. We strive to create a global community of Muslims who are proud of their faith and committed to sharing it with others. With Arabiana, you can give the gift of Islam and the joy of Islamic practices to anyone, anywhere
At Arabiana, we believe that our customers are more than just that, they are a part of our family. We take the time to get to know our customers and to build relationships with them. We are always looking for ways to improve our products and services to better serve our customers. We invite you to join the Arabiana family and to experience the difference for yourself.
So, from our family to yours, thank you for choosing Arabiana. We look forward to serving you for many years to come.
Shop with us today and see the Arabiana difference!